NFL Network Draws a Record-High Audience
of 7.25 Million Viewers, Up +11% vs. 2012
NFL.com & NFL Mobile Attract Over 10 Million Unique Users
NFL coaches, scouts, executives and a few lucky fans may have been the only ones allowed inside Lucas Oil Stadium in Indianapolis to witness the 2013 NFL Scouting Combine Presented by Under Armour, but NFL Media delivered the event to a record audience around the world.
A record high total of 7.25 million viewers watched coverage of the 2013 NFL Scouting Combine Presented by Under Armour on NFL Network over the four days (Saturday, Feb. 23 –Tuesday, Feb. 26, live and re-air telecasts) – topping last year’s 6.51 million total viewers by +11%, according to The Nielsen Company.
Additionally, the average minute audience of 268,000 viewers for NFL Network’s live coverage of the Combine shattered the previous high of 244,000 from 2012 (+10%). Individually, NFL Network set viewership records for three of the four days of the Combine (Sat., Mon., & Tue.).
On the digital front, for the week of Feb. 20-26, unique users to NFL.com and NFL Mobile, including NFL Mobile From Verizon, grew 33% to over 10 million (10.1M vs. 7.6M). Video content was especially popular for fans following the combine online and on their smartphones. Video streams of Combine Live were up 89% (3.6M vs. 1.9M), with audience up 21% (1.4M vs. 1.2M) and Total Minutes up 35% (18.6M vs. 13.8M). (All % growth vs. 2012)
For the ninth year, NFL Network, NFL.com, and NFL Mobile provided exclusive coverage of the league’s next generation of talent with more than 60 hours of programming of the 2013 NFL Scouting Combine Presented by Under Armour. Using 25 cameras and a 24-man roster of analysts, hosts, and reporters, NFL Network, NFL.com, and NFL Mobile provided an up-close look at the more than 330 NFL prospects looking to take the next step in their careers as the ‘Path to Primetime’ continued.
The NFL Scouting Combine is part of NFL Network’s “Path to Primetime” programming leading into the 2013 NFL Draft April 25-27. NFL Network’s “Path to the Draft” airs Monday-Friday at 6:00 PM and 10:00 PM ET.